link building machine: 2010

Saturday, 18 September 2010

To Tweet or not to Tweet

Ever the cynical about using social networking for link building campaigns and inbound link building?

Me too, on the surface its more internet clutter, content duplication and never-ending time spent updating facebook and twitter feeds with content you have already added to your main web site.

But does it actually work?

In short yes, adding a few carefully written tweets to twitter brought us 3% extra traffic on a recent search engine optimisation campaign. To be precise, an extra 236 hits within 24 hours and approx 1023 hits in the following seven days.

Even if you don’t take into consideration the page rank increase you (should) achieve by taking time to build up a series of links from social networks, on the face of it you should also get extra natural traffic. Take time to compose well written (but obviously short) tweets and with a bit of luck they should be picked up by human browsers as well as search bots.

Link building machine have created accounts with all the major social networking sites so that you don’t have to!

Facebook

Twitter

Stumbleupon
Dig
Blogspot
Blogger
Delicious

Google Buzz

And more…

20 Euros gets your website listed in them all. Your feeds will be written by professional content writers and are guaranteed to increase your page ranking over time. Contact us for further details.

Organic SEO takes time and it can take up to 12 weeks to see a noticed improvement in web traffic.

Thursday, 16 September 2010

10 SEO mistakes

Not targeting the right keywords - Eg: 85% of users search for “web design” only 20% search “website design” Find out the most popular search terms for your product or service.
Ignoring the title and description tags - Businesses often make the mistake of using only their company name and not keywords in the title tag of a website. Unless your Sony, who searches for a brand name?
Not optimising individual pages of the website - Having the same title and description for all pages is a common mistake. As is only optimising the home page of your website and not the others. A good search engine optimisation campaign should focus on optimising each page independently, and using varying keywords to “catch” as many search results as possible.
Lack of an ongoing strategy - By monitoring web traffic to your website, search optimisation should be performed and updated on a weekly monthly basis.
Keyword Density - Your chosen keywords should appear in the site content a reasonable number of times. A keyword density of 3% to 5% is ideal. Text content should always be written primarily for humans to read, but with an understanding of its importance in search.
Trying to trick search engines – Using tricks such as hidden text (white text on a white background) Or page titles that have no relevance to the sites content will simply get you banned from Google and other sites. Having gateway pages stuffed with keywords will equally get you banned.
Linking to/from poorly ranked websites – A simple philosophy. A link from a highly ranked well designed website raises your page rank. A link from a poor ranked website may pull down your se rating.
A Flash only website - Whilst search engines are getting better at reading the content embedded in flash movies, it is generally accepted that Flash sites rank lower in search results. The bottom flash layer is usually crawled (_level0), but other layers maybe ignored.
Image / text content balance - An image rich site with little text content often rank low on search engines.
Duplicate Content - Sites that duplicate the same content on multiple pages or who copy content from other websites are often penalised by search engines. It is important to have original content on a website, search engines pick up duplicated content and penalise the duplicating website.

link building machine on twitter

Friday, 10 September 2010

Using Url shorteners for SEO

examples:

http://tiny.cc/s_e_o - search engine optimisation
http://tiny.cc/freelance_web_designer - freelance web designer
http://tinyurl.com/events-in-yorkshire - yorkshire days out & events
http://tiny.cc/link_building - link building

Sunday, 22 August 2010

Keyword campaign - poor credit rating | bad credit report

Chasing a top 3 search result in Google for Poor Credit Rating | Bad Credit Report.

Money and financial based keywords are some of the most competitive and pay handsomely in terms of Google Adsense click thrus..

Typical keywords: poor credit, credit cards, poor credit loans, poor credit car loans.

Monday, 2 August 2010

New domain to Google page 1 rank - 7 hours.

Sounds unbelievable? Maybe, but it worked on a website I developed over the last few days. It wasn’t an aged domain and nominet confirms that the web addresses: www.linkbuildingmachine.co.uk has never been registered. I’m not sure how it got listed so quickly, but here is an insight into my workflow…

As always, the key factor, a well developed website. linkbuildingmachine, makes good use of page titles, descriptions and keywords, rollover title text etc, using a database to generate real time and descriptive meta tags.

9am The domain linkbuildingmachine.co.uk was registered and the webpage’s uploaded.
915am website url is submitted to Google Webmaster tools. A sitemap.xml feed is submitted to Google, Bing and Yahoo! using the free xml generator.
10am Google Ad words code added to the website, according to web stats, Googlebot crawled the site 15 minutes later.
11am Ingoing links to the site are added to facebook, blogger, twitter and half a dozen other social networks. You need to setup your social network profiles to be publicly viewable, otherwise they won’t get crawled. I also added links from some personal domains...

...All with Google page ranks varying from 2-7

12pm….I used automated site submission website addme.com to submit the website to a further 10 or so web directories, and then manually submitted to the big players (Google, Yahoo, Bing)

4pm - site listed in Google, page 1 second listing!

Summary

Two things to note, for the last couple of years new websites I have developed tended to be listed in Bing sometimes weeks before getting a Google listing and Google’s process of holding back the ranking of newly registered domains can be frustrating. It seems that this isn't always the case as this domain appears to be holding its rank.

My guesses are that maybe it was Google Caffeine’s real time search of social networks that enabled the website to be listed so quickly, but then again it could be the Ad Words crawling???.... to make sure it delivered relevant adverts. Who really knows?

Thursday, 29 July 2010

link building machine engine

Now in beta, an organic automated link building campaign. Mystery technology that increases the number of links to a website organically, over a monthly period. simulating natural web growth. Soon to include a "social network plugin" to pump data to twitter, linkedin, facebook etc. creating a high ranking circle of inbound links.

Try it here: linkbuilding machine

Sunday, 18 July 2010

pictures of wharfedale

photos of wharfedale in the yorkshire dales

Tuesday, 13 July 2010

Google Trends

compare the world’s most popular search keywords for search engine optimisation - google trends

noego music

Search engine op and marketing campaign for noego music production...

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need help with a search engine optimisation (SEO) campaign?
headjog - design development & email marketing

Stock photos | public bridleway signpost

Royalty free stock photo | Public bridleway sign

Holiday cottages in Appletreewick - Yorkshire Dales

bed and breakfast, (B&B) self catering holiday cottages & pubs in appletreewick

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need help with a search engine optimisation (SEO) campaign?
headjog - design development & email marketing

Film production Lancashire - Seal Films

Seal Films - Film & Video Production Lancashire

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flash sites can get high seo rankings too
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Use keywords in the text content before, after and as part of your links

For example:
using the words freelance web designer yorkshire, might help a campaign with the keywords freelance web designer yorkshire

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jake richard is a freelance web designer, photographer, musician and director of headjog a skipton based web development and multimedia collective.

This blog is part of a search engine optimisation campaign (SEO) network of blogs, social network sites and on-line directories carefully developed to increase the search ranking of our clients websites in the 3 major search portals: Google, Bing and Yahoo.

Building inbound links by town

Euro to Pound currency converter

Dog training in London

Link building campaign

If your trying to increase the search engine ranking of a poorly ranked or even unlisted new site, it helps if the sites back linking to your campaign site also include links to some high ranking sites too.

These could include search engines such as google maybe the bbc homepage and yahoo.

Dont forget to include facebook blogger and other social network sites such as twitter in your link building campaigns. Using a series of social network sites linking to each other can help pull up the se ranking of all your inbound link pages.

Holiday Cottages in Ingleton - The 3 Peaks

bed and breakfast (b&b) and self catering holiday cottages in ingleton, close to the 3 peaks

Get a TAX FREE bike

Cyclescheme is working with a network of independent bike shops to supply the nation with quality tax free bikes and equipment for work.

mountain bike routes on your mobile phone - mobile.mtbdales.com

Mountain bike routes on your mobile phone - mtbdales.com - bike routes in yorkshire, cumbria and lancashire

Specialized Concept Store Harrogate

Bike shop in Saltaire West Yorkshire

Find a bike shop in Saltaire

Yorkshire Dales, Cumbria & Lancashire bike route search

Mtbdales is an on-line mountain bike magazine offering information and resources specifically aimed at tourists and cyclists visiting the North West of England.

Mtbdales provides everything you need to know about cycling in this beautiful part of England, from mountain bike routes, to holiday accommodation, good places to eat and more..

The bike routes on mtbdales are split into 3 specific areas to make fiinding a local mountain bike route easier: The Yorkshire Dales, Cumbria and Lancashire. Mtbdales also has one of the largest listing of local accommodation, from holiday cottage to pub and self catering

Mountain Bike Yorkshire Dales Showreel 2009

return link building

Also known as back linking. Creating a network of interconnected links between the numerous platforms we are using, such as facebook and bloggger. Using the seo ranking of each web page to pull up the overall ranking of all the sites.

Throw in a couple of links to other high ranking sites such as YouTube or Amazon for good measure.

Free traffic metrics, search analytics, demographics, and more for websites...

Holidays in Scotland

Aldourie Castle, Loch Ness Scotland

Holiday Cottage Buxworth - Peak District

Enjoy a relaxing break in our period country cottage situated by the canal in historic Buxworth.

photos of yorkshire

yorkshire dales photos

Accommodation North York Moors

bed and breakfast and self catering in the north yorkshire moors

Bike shop settle

A bike repair shop in settle

harrogate builders

builder in harrogate

UK Pound Euro currency converter

instant online currency conversion. Convert pound to euro instantly

Bike Rides in Pictures

yorkshire dales bike rides

events in yorkshire

events in yorkshire cumbria and lancashire

mountain bike friendly accommodation

mobile phone gps

gps on my mobile phone

search engine optimization and email marketing

Freelance web design & development

Jake Richard is a freelance web developer and graphic designer with over ten years experience. Working with companies from the BBC and Sony to one man enterprises Jake specialises in development using open source content management systems such as wordpress

Jake has many years of experience working with on-line video projects and has worked in a busy film production studio.

His skill set encompasses but is not limited to:

Search engine strategies, online marketing
Flash and mobile phone app development
Database and coding
Graphic design
Online video, audio and streaming media
Content management websites (CMS)

Jake can be contacted at jakerichard.co.uk