With some in-bound link building campaigins, using town keywords as part of your listings can help.
In this example we are working towards raising the ranking of a specific section of mountain bike yorkshire dales website (www.mtbdales.com), using the keywords "bike shops" or "bike shops in town name". for example: bike shop in ilkley or bike shop in otley.
Its been suggested that more weight is given to text content in bold such as bike shop in leeds may give more weight as opposed to bike shop in leeds, obviously a linked: bike shop in leeds is the best way to display links.
Last time we checked mountain bike yorkshire dales had information about the following towns:
| Acomb | Addingham | Aldborough St. John | Alston | Ambleside | Ampleforth | Appletreewick | Arkengarthdale | Askrigg | Austwick | Aysgarth | Bampton | Barrow-in-Furness | Bedale | Bell Busk | Ben Rhydding | Bingley | Birstall | Bishop Monkton | Blackburn | Blacko | Bradford | Brighouse | Brompton-by-Sawdon | Buckden | Burnley | Burnsall | Burrow | Burton-in-lonsdale | Calder Vale | Carleton | Carlisle | Carnforth | Cautley | Chapel le Dale | Chapel-le-Dale | Chipping | Chorley | Clapham | Clitheroe | Colne | Cracoe | Dent | Dunsop Bridge | Earby | Easby | Fremington | Fulford | Gawthrop | Grassington | Great Ayton | Halifax | Harrogate | Hawes | Hawkshead | Haworth | Haxby | Headingley | Hebden Bridge | Higher Tatham | Horsforth | Horton-in-Ribblesdale | Ilkley | Ingleton | Inglewhite | Keighley | Keld | Kendal | Keswick | Kettlewell | Kirkby Lonsdale | Kirkby Stephen | Kirkbymoorside | Lancaster | Langthwaite | Leeds | Leighton | Leyburn | Leyland | Low Bentham | Low Dalby | Malham | Malton | Masham | Mellor | Melmerby | Muker | Newton-upon-Rawcliffe | Northallerton | nr Langthwaite | Oldham | Otley | Padiham | Pateley Bridge | Penrith | Pickering | Pooley Bridge | Preston | Ravenstonedale | Reeth | Richmond | Ripon | Rochdale | Rossendale | Saltaire | Scarborough | Sedbergh | Settle | Shipley | Silsden | Skipton | Slaidburn | Staveley | Summerbridge | Tadcaster | Thornton Rust | Todmorden | Torver | Tosside | Twiston | Ulverston | Whitby | Windermere | Workington | York |
Many searches are by company name not by service...
eg: chevin cycles as opposed to bike shop in otley.
you should regularly check your listings in the three major search engines: google, bing and yahoo
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